July 29, 2013

Aviciis Official Wake Me Up Video Premiers Today!

NEW VIDEO IS THE LATEST COLLABORATION FROM AVICII AND DENIM & SUPPLY RALPH LAUREN

(New York, NY - July 29, 2013) - Today, two-time Grammy-nominated superstar, Avicii and Denim & Supply Ralph Lauren will release the first co-produced official music video for "Wake Me Up," the first single from Avicii's September 17th album, TRUE (PRMD/Island Records). The video was directed by celebrated American photographer Mark Seliger, and merges the hallmarks of Avicii's driving beats and uplifting melodies with the free-spirited aesthetic of the Denim & Supply Ralph Lauren brand.

Produced by At Night Studios, the "Wake Me Up" video tells a universal story about belonging and finding your place in the world. "Wake Me Up" is a provocative new sound for Avicii and has been met with huge critical and commercial success with over one million downloads worldwide: "Wake Me Up" debuted at #1 in 47 countries, including the UK where it set a new record for the fastest-selling single of 2013!

Avicii is well known for his international mega-hit "Le7els" which conquered club charts worldwide, racking up over 40 million YouTube views, and "Silhouettes," which netted 24 million views.   Last year Avicii rocketed to the #3 position on DJ Mag's yearly poll of the Top 100 DJs after three years of performing and was ranked #2 on Forbes Most Powerful Artists Under 30.      

TRUE, Avicii's full-length album debut, was recorded in Los Angeles and Stockholm and spans  an unprecedented and unanticipated breadth of musical styles and sounds.TRUE encompasses tracks featuring performances by the chart-topping rock band Imagine Dragons, Dan Tyminsky of the Grammy-winning bluegrass band Alison Krauss & Union Station, L.A. rock band Blondfire, Swedish pop singer Linnea Henriksson, big-voiced West Coast vocalist Audra Mae, and singer-songwriter Salem Al Fakir, the voice on Avicii's international 2012 hit "Silhouettes." Legends like Chic mastermind Nile Rodgers (who produced Daft Punk's ubiquitous 2013 single "Get Lucky") and country-pop star and songwriter Mac Davis (author of such Elvis Presley hits as "In the Ghetto" and "A Little Less Conversation") contributed their collaborative talents.

Watch the "Wake Me Up" video on Denim And Supply and VEVO.

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