December 3, 2008

Jay-Z Feat. Santogold Brooklyn Go Hard Video. Watch Now!

Check out this new video for "Brooklyn Go Hard" by Jay-Z featuring Santogold (Produced by Kanye West), put together by Evan Roth.

The latest Jay-Z video is anything but conventional, both in terms of
motif and technological approach.  On an artistic level, "Brooklyn Go
Hard" skips the typical rap video interplay, and instead features a
swarm of letters (b-r-o-o-k-l-y-n) that eventually etch a picture of
Jay-Z and rap icon Notorious B.I.G.  The song, produced by Kanye West,
is being featured in the upcoming soundtrack for Notorious, a film about
B.I.G., slated for January release.  Additionally, the song and video
are part of (RED)Wire, the recently-launched, music-focused charitable
initiative spearheaded by Bono.

The video was produced by Evan Roth, who posted a source code link at
the end of the piece.  "I've been turning down client requests to use
Typographic Illustration for 5 years in hopes that one day the phone
would ring and it would be Hova," Roth explained on his blog,
"I'm pretty sure that this is the first rap video to end with a download
source code link."

The video, which features Santogold, can be viewed at


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