THE RECESSION Debuts At #1 On Billboard 200!September 10, 2008
(Sept. 10, 2008 – New York, NY) THE RECESSION has slammed America – debuting at #1 on the Billboard 200 albums chart with first week Soundscan sales of 260,000 units – the second consecutive #1 ‘pop’ album debut (after 2006’s The Inspiration) for multi-platinum Atlanta-based rapper Young Jeezy on his CTE (Corporate Thugz Entertainment)/Def Jam Recordings label. The new album also went straight to #1 at iTunes after its first day of release, September 2nd and is the #1 Digital album this week.
Further signs of the shock wave left by THE RECESSION are everywhere, starting with the first single, “Put On” (featuring Kanye West). The track went to #1 on the Billboard Hot Rap chart, hit #3 R&B, and is #11-bullet on the Hot 100 Airplay list this week, with over 7,000 spins and 60 million in audience nationwide. The “Put On” video, directed by Gil Green, is airing on MTV2, FUSE, and BET, with a 2.5 million audience.
Adding to THE RECESSION’s impact – more proof that it will be with us for a long, long time – is a brand new single, “Vacation.” The song, which impacts in two weeks at the Rhythmic format, is the #1 most-added record at Urban radio this week.
THE RECESSION is the long-awaited follow-up to Young Jeezy’s RIAA platinum second album, The Inspiration (released December 2006). That album’s first single, “I Luv It,” jumped inside the Top 15 across-the-board on the Hot 100, R&B/Hip-Hop, and Digital Songs charts, and lit up the Hot Rap Tracks at #7. The even more successful second single “Go Getta” rose to #3 Rap, #9 R&B/Hip-Hop, #14 Digital, and #18 Hot 100, while its video moved into Elite 8 Rotation on MTV2.
In the weeks and months leading up to THE RECESSION, Jeezy made his first-ever appearance on the cover of VIBE magazine (their inaugural “Rap Issue”), his first-ever cover of The Source, his 4th cover of XXL, and his first-ever appearance as a performer at the annual BET Awards telecast (June 24th), where he performed “Put On” with a surprise appearance from Kanye. Later on August 10th in Houston, Jeezy kicked off a national promo tour of 11 cities, climaxing in his hometown of Atlanta on the new album’s release date, September 2nd.
An indefatigable community organizer, Jeezy drew attention to THE RECESSION as he launched USDA2Day.com, a new blog and social networking site to serve as “the official media source for the ’hood.” Starting on the night of July 29th, and every Tuesday until the release of the new album on September 2nd, Jeezy launched new, original content at the site.
USDA2Day.com provides daily updates, breaking news stories, and new music by Jeezy and artists signed to his CTE label, including rapper and USDA member Blood Raw, whose debut album as a solo artist on CTE/Def Jam was released on June 17th, My Life: The True Testimony. Blood Raw made his major label recording debut last year on Young Jeezy Presents USDA: Cold Summer “The Authorized Mixtape”, the first release from CTE, a co-venture with IDJMG (released May 2007). The RIAA gold album – and Jeezy’s nationwide “Street Dream” tour – introduced his latest project, USDA (United Streets Dopeboyz of America), a collaboration with Blood Raw and Atlanta emcee Slick Pulla. Cold Summer debuted at #1 on Billboard’s R&B and Rap charts (and #4 on the pop side), and spun off two singles, “White Girl” and “Corporate Thuggin’.”
Meanwhile, THE RECESSION continues the saga of Young Jeezy, one of the most successful rapper/entrepreneurs on the street today. It was the massive popularity and major-label sales of mixtapes like 2004’s Trap Or Die that brought Jeezy national attention. His “million dollar dreams” turned into reality with the RIAA platinum #1 Let’s Get It: Thug Motivation 101, one of 2005’s biggest debut albums. Jeezy was named in Rolling Stone’s “New Faces: Artists To Watch” and MTV News’ “You Hear It First.” A phenomenal seven tracks from Let’s Get It found their way onto radio and the charts: “And Then What,” “Soul Survivor,” “Trap Or Die,” “Go Crazy,” “Tear It Up,” “Trap Star,” and “My Hood.” The album topped many critics’ year-end lists, was named the New York Times’ Pop Album of the Year, and Jeezy was named Best New R&B/Hip-Hop Artist at the Billboard Music Awards.
2006’s The Inspiration: Thug Motivation 102 quickly pushed past RIAA platinum, out-selling nearly every rap album on the charts. In support, Jeezy hit the road with Jim Jones, Baby, Lil’ Wayne, and Fat Joe for the seven-week, 23-city “Street Dream Tour” of March-April 2007.
In addition to his success as an entertainer and chief executive of CTE, Young Jeezy has also launched his own clothing line, Eighty Seven Thirty Two (8732). In December 2007, he gave back by inaugurating Toyz n da Hood, a week-long annual toy drive that gave away 1,000 toys for 1,000 kids at various locations in Atlanta (Fourth Ward) and Macon (Unionville).
THE RECESSION is IN STORES NOW! GO COP THAT!